Wild Cedar Wellness
Website & Brand Design
As an experienced wellness practitioner specializing in a range of modalities, Laurel had been offering her services at a luxury resort in South East Asia. She contacted me when she was ready to take the next step in her career and begin working under her own unique brand. Laurel is a brilliant writer and had hired a professional photographer to take some brand photos so her content was ready – she just needed a brand and website and the rest would fall into place.
Objective
Develop a brand that resonates with Wild Cedar Wellness’ ideal customer and create a simple, informational website that Laurel can learn to manage and update herself.
Process
Laurel was already very in tune with what she wanted from her website technically and had some ideas for her brand. We decided to do a bit of exploration around who her ideal client was to really narrow it down.
Laurel teaches yoga nidra – a guided meditative style of yoga that focuses on deep rest to reset the nervous system. To help her bring forth the meaning behind her brand, I recorded a soft-spoken, guided meditation for her in which she visualizes her ideal client and presents them with her business card.
This helped us discover what reactions and emotions we wanted from her clients when they came into contact with her brand.
Challenge
This project required us to overcome a styling challenge!
Laurel was originally based in a tropical beach environment and that vibe came through in her imagery and colour palette.
Halfway through our project, she moved back to Canada and wanted the look of her brand to then reflect a bit more of a northern forest vibe.
We opted for a blend of the two looks and worked with the photographic content she had created in each hemisphere.
Result
The resulting style evokes feelings of calmness, healing, strength, safety and inspiration.
